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Gulf Coast Jam moved to 2021
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Gulf Coast Jam moved to 2021

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Virus Outbreak-Live Concerts

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The country music festival Pepsi Gulf Coast Jam has been postponed due to the ongoing coronavirus pandemic.

Normally held Labor Day weekend in Panama City Beach, Florida, the music festival will be held March 26-28, 2021, according to a statement issued Friday.

The lineup — which includes Luke Bryan, Brad Paisley, and Lynyrd Skynyrd — will remain the same.

“We held out as long as we possibly could before making the decision to postpone this year’s Pepsi Gulf Coast Jam,” Executive Producer Rendy Lovelady said in the emailed release. “The excitement for the festival was amazing. We knew our Jammers wanted to get out and hear some great country music, but virus numbers are rising all over the country and we had to make this very difficult decision.”

All current 2020 festival tickets will be valid for the March 2021 dates, according to the statement.

Refunds will be arranged for those who are unable to attend in March. All current ticket holders will be notified by July 24, 2020, on how to proceed. Also, people who were using a payment plan to purchase tickets, which run $179 plus fees for general admission, can have their payment plan paused if they are struggling to make payments due to the coronavirus pandemic.

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As cases of COVID-19 — the respiratory illness caused by the new coronavirus — continue to rise, nearly 30 states have implemented face mask mandates along with large retailers such as Walmart and Target.

Florida has around 360,000 positive COVID-19 cases with more than 5,000 deaths. Florida’s state health department’s website recommends face masks and other measures to slow the spread of the virus, but as of Monday the state was among those that do not have a mask mandate.

“The safety of Pepsi Gulf Coast Jam artists, fans, vendors, staff and the residents of our wonderful city is our highest priority, no matter what’s going on,” Pepsi Gulf Coast Jam Chief Operating Officer Mark Sheldon said in the announcement of the festival’s new dates. “We felt like we had a great plan in place to make this a safe event, but conversations with state and local officials, the health department and CDC confirmed this was the most prudent move for everyone involved.”

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